Hideout Coffee

Hideout Coffee was a branding exercise where we were given a name, logo, and all of the written copy. Our job was to develop the visual concept and design every customer-facing touchpoint. I took the name and ran with it, building a world inspired by the mystery of Southern swamplands and setting the brand in New Orleans. I hand-drew a cast of swamp critters along with botanical elements like cattails and lily pads that carry the brand's personality across a loyalty brochure, branded cup, table tent, and rewards card. Everything runs on a tight green, black, and white palette that keeps the system feeling cohesive and printable. Tools used include: Adobe Indesign, Adobe Illustrator, Adobe Fresco